What is Search Engine Optimization?

optimize2You’ve probably heard the term SEO thrown around a lot recently. That’s the acronym for Search Engine Optimization. Once you understand what it is, you might think it sounds easy. But, it’s incredibly competitive and thus has become far more challenging than one might initially suspect. Basically, it’s making sure your website contains keywords and key phrases relating to whatever it is that you’re trying to market throughout the page. So, if you’re trying to sell snowboards, it seems pretty straightforward you would want your website to mention snowboards a lot! But, there’s more to it than that. There are special tags you need to use and know where to use them in order for the search engines of the world to understand your content and how to rank you for it.

How can The Ohio Web Group help me with my search engine ranking?

We are constantly reading and staying current with the proper methods to search engine optimize websites. There are a lot of tiny details that are sometimes overlooked and making sure to pay special attention to these fine details can be the difference from being on Page 2, lost on Page 3, or soaring on Page 1 of the search results for the keywords you’re competing for. Our experienced search engine optimization specialists will carefully examine your marketing campaign and start attacking your ranking so you can spend more time running your business. Search engine optimization is a volatile work in progress due to it’s competitive nature and therefore requires constant attention. We usually make changes throughout the site, let things settle for about a week, run reports, check in on progress, make more modifications, rinse, and repeat this system to continue to achieve the desired results for our clients.

Whether you have a brand new website that you need to launch, or an existing website that you need to boost we can help you achieve your goal. Please contact us to let us know what your goal is and we can help you get there. Our specialists have been doing this long enough that we can view your source code and run a few reports and immediately get an idea of your ranking situation and where it may be lacking. Changes to search engine algorithm are happening all the time so if you haven’t had anyone check into the SEO of your website in over 6 months to a year, it’s probably time you have someone look into it again. We would love to talk to you about improving your on-line presence.

Related services to Search Engine Optimization (SEO)

If you don’t have a website yet, you would want to first look at getting your website created. Please check out our web design services. After you have a website created, that’s when you’d want to consider having one of our specialists comb through your source code and content to make sure it’s optimized for the keywords you’re trying to rank for. But, if you’d like to take things to the next level, we highly recommend you consider social media management and social media marketing to increase your traffic and on-line exposure even more.

Does this sound like something you’re interested in?

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We have offices in Canton, Cleveland, and Columbus. We're always expanding to provide affordable high quality services to professionals around the US.





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The Ohio Web Group, LLC
3757 Cleveland Ave NW
Canton, OH 44709
(330) 870-0932


Marketing & web design in Northeast Ohio including but not limited to Canton, Cleveland, Akron, Youngstown, Alliance

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